See the Person: 21 Days to Break the Spell of Us vs. Them (The Inoculation Series) Paperback – March 25, 2026

Antisemitism is up 340% in the past five years. And yet the most effective responses to it aren't the ones that argue — they're the ones that connect.Research across 515 studies in 38 countries confirms it: direct, warm contact between members of opposing groups reduces prejudice more reliably than any other intervention. Not debate. Not facts. Contact. The kind that happens when you stop seeing a label and start seeing a person.But here's what makes that hard: the human brain is wired for Us vs. Them. It's fast, efficient, and ancient. And it gets weaponized — by propaganda, by algorithm, by anyone who benefits from keeping groups apart. Learning to see past it isn't a moral achievement. It's a skill. And like every skill, it can be practiced.See the Person is a 21-day illustrated story-based program built on contact theory, the 5D bystander intervention method, and the ADL's research-backed insight that the most effective approach leads with shared values — not identity, not guilt, not accusation. Each daily lesson is a story. A real moment. A human encounter. And one concrete thing you can do.Over 21 days, you'll learn to:Understand how Us vs. Them thinking forms — and what quietly dismantles itApply the contact theory findings: what kinds of encounters actually reduce prejudiceUse the 5D bystander method to respond to hate speech — safely, calmly, and effectivelyRecognize the propaganda techniques that fuel antisemitism and other forms of prejudiceHave conversations across difference without lecturing, attacking, or shutting downAct as an ally — not because you're told to, but because you've built the skill toHow it works:21 illustrated daily lessons — each takes under 10 minutesThree phases: Seeing → Understanding → ActingHumor-woven narrative: heavy subjects approached with warmth and humanityGrounded in contact theory (515 studies), 5D bystander research, and ADL best practicesAccessible to everyone — you don't need to be Jewish, an activist, or an expertThis book is for you if you've witnessed antisemitism or prejudice and didn't know what to do. If you want to be an ally but aren't sure how to be one effectively. If you believe that seeing the person in front of you — really seeing them — is one of the most important things we can practice right now. You don't need to be an activist. You need 3 minutes a day and a willingness to see past a label.The spell of Us vs. Them has been cast on all of us. This book is how you break it.Scroll up and start Day 1. It begins with seeing one person clearly. Read more