Helen Gordon: The Woman Behind the Greensheet, (Paperback)

<p>In 1969, Helen Gordon moved to Houston with her new husband, Robert DeYoung. A no-nonsense, pragmatic mother of three with the heart of a musician and the soul of a painter, Helen was determined to be her own boss by owning and operating her own company.</p><p></p><p>It didn't take her long to find success. Helen started the Greensheet, a free advertising tabloid with classified ads, a list of business services, in 1970. Within eight years, she expanded it to five Texas cities without the help of bank loans. But she lived in a good ol' boy atmosphere, in which long lunches over dry martinis were the norm and women were generally absent from the boardroom.</p><p></p><p>Even so, Helen was undeterred. She was determined to build a company that would prosper, and prosper it did. By 2012, the Greensheet had grown to a circulation of 650,000 and appeared within four Texas cities. Today, her company is a household name and continues to be one of the most successful classified tabloids in the state.</p><p>Her irrepressible optimism, sense of humor, and vivacious personality served her well in her personal and professional life. As told by her daughter, Rebecca, Helen Gordon: The Woman Behind the Greensheet is Helen's inspiring true story.</p>

• Helen Gordon: The Woman Behind the Greensheet, (Paperback)
• Author: Leavitt Peak Press
• ISBN: 9781971940847
• Format: Paperback
• Publication Date: 2026-05-01
• Page Count: 196